This summer, L’Oreal is releasing a new beauty app which will be revolutionizing the beauty industry as we know it. When you take a selfie this app will let you try out some of L’Oreal’s amazing products. You can select celebrity looks and the app with create the look on your face and you will have options share it with your friends! Quintessentially, it’s a dressing room for makeup in the palm of your hands. You get to see what colors and beauty trends work for you.

We were lucky enough to be invite by L’Oreal Paris to the unveiling of the new digital innovation in New York City. Here are some images from the event. Really cool stuff.  Big thanks to L’Oreal Paris USA for having us and Caravents!

Catcher in the Style L'Oreal makeup genius

Catcher in the Style L'oreal makeup genius

Catcher in the Style L'Oreal Paris makeup genius

Shop some of my favorite L’Oreal Products: Because you’re worth it!